Ad, Exhibit and Sponsorship Sales and Management
Calvin Trout is Managing Partner of Calvin D. Trout & Associates, a sales and marketing firm specializing in ad and tradeshow exhibit sales representation and management for commercial publishers and nonprofit associations. Trout has more than thirty years of experience in publishing, tradeshow sales, and marketing for commercial publishers and nonprofit associations. 

Trout has managed ad sales for magazines with circulations ranging from 1,500 to 7,500,000 and tradeshows ranging in size from 100 to 2,500 booths. Areas of expertise include: ad/exhibit/sponsorship sales, sales marketing/promotion, advertising/magazine research, magazine market repositioning, and merchandising. Association experience includes medicine, nursing, hospital management, massage therapy, broadcast/cable, engineering, insurance, agriculture, and food.

Membership and Affiliations
Trout is recognized as a valued marketing consultant. Trout has been an active presenter, writer, and membership leader in Association Forum of Chicagoland, American Society of Association Executives (ASAE), Society of National Association Publications (SNAP), and the Council of Engineering and Scientific Society Executives (CESSE). He has written numerous articles on sales and marketing topics for association management magazines and conducted seminars, workshops and training sessions for the organizations. He is a member of the National Association of Publishers Representatives (NAPR).

Awards
Trout is a recognized sales expert and has won many sales awards including the Dale Carnegie Highest Sales Award - Sales Talk Champion Award and Association Forum of Chicagoland's highest association management award - The Management Achievement Award!

He holds Bachelor of Science and Master of Science Degrees from Northern Illinois University.


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